Call Conversion Optimization (CCO)
Kenshoo Local is integrated with leading call-tracking providers such as CallSource, Jet Interactive, Marchex, Mongoose Metrics, and Telmetrics. Through Kenshoo Local, you can provision phone numbers, associate them to specific ads, automatically retrieve nightly call reports, and optimize campaigns based on the keywords that result in higher call quantity and quality. (Note: specific functionality dependent on call tracking provider.)
Solutions:
